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| what is rotary | ||||||||||||||||||||
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| One of the most
widely printed and quoted statements of business ethics in the world is
the Rotary 4-Way Test. It was created by Rotarian Herbert J. Taylor in
1932 when he was asked to take charge of a company that was facing
bankruptcy. Taylor looked for a way to save the struggling company mired
in depression-caused financial difficulties. He drew up a 24-word code
of ethics for all employees to follow in their business and professional
lives. The 4-Way Test became the guide for sales, production, advertising and all relations with dealers and customers, and the survival of the company is credited to this simple philosophy. Herb Taylor became president of Rotary International in 1954-55. The 4-Way Test was adopted by Rotary in 1943 and has been translated into more than a hundred languages and published in thousands of ways. Here it is in English: "Of the things we think, say or do: What is Rotary? The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster: FIRST - The development of acquaintance as an opportunity for service; SECOND - High ethical standards in business and professions, the recognition of the worthiness of all useful occupations, and the dignifying of each Rotarian's occupation as an opportunity to serve society; THIRD - The application of the ideal of service in each Rotarian's personal, business and community life; FOURTH - The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service. |
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Rotary Club of Cohoes |
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| “Cohoes...a community that cares.” | ||||||||||||||||||||
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"Service above Self" |
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